Social Media Marketing (SMM)
Social Media has evolved into a powerful marketing tool allowing brands to directly interact and influence their existing and potential consumers. Unlike traditional mediums, social media allows two way communication between a brand and its consumers, thus increasing the period of engagement. In a competitive market, being able to engage your consumers with your brand is essential for your business.
So what is Social Media Marketing?
Using Social Media for marketing refers to the practice of driving traffic or drawing attention to a website, product, services, etc through social media sites like Facebook, Twitter, Instagram, Google Plus, etc.
Why is SMM so effective?
The first challenge in marketing is to identify and locate the target audience. Further, even if you are able to easily identify and locate them, accessibility can be a big challenge, especially if they are scattered in different locations. Marketing on Social Media helps brands overcome these challenges easily.
Social sites are virtual places where people meet to share, discuss and learn. Thus, for a brand that is looking to promote itself, a social site is the perfect place to be present. Further, gaining access to such large consumer base is both easy and fast and merely requires an internet connection.
In marketing, it is well known that word of mouth is the most effective tactic to build credibility, as consumers tend to trust one another more than anyone else. Hence, if the first few people to engage with a brand on social media like what it has to offer, they will further spread the word to their extended network.
Social media offers an excellent tool to raise awareness and build reputation of a brand at a relatively less cost as compared to traditional approaches.
Popular Social Mediums
- Google Plus
- Delicious, Digg and Reddit