Paid advertisement on social media

Paid advertisement on social media

With the growing popularity of social media, many companies are investing in paid advertisements on these sites to enhance their online visibility and drive more traffic to their website. A well crafted ad that targets the right audience in the right place (as internet is a large space), can bring you significant ROI.

Unique advantages of paid ads on social media

  • Unlike most of the offline advertising channels, social media offers easy, fast and inexpensive advertising channel to all. For a social media, all you need is fancy graphics and a good copy.
  • Another significant advantage of this medium for advertising is the size of the audience who are easily accessible. Unlike the ads on traditional mediums, social media ads are always there for people to view irrespective of their time or frequency of logins.
  • Another significant advantage of this medium for advertising is the size of the audience who are easily accessible. Unlike the ads on traditional mediums, social media ads are always there for people to view irrespective of their time or frequency of logins.
  • Social media ads are also very highly targeted. This implies that if you wish a very specific section of online users to view your ad, the particular social media ad manager can ensure that your ad appears to only the specific section, thus resulting is a much higher conversion rate.

Pay Per Click (PPC)

In PPC model of paid advertising an online advertiser pays his internet publisher only when their ad is clicked by an online user. Typically, such sponsored banner or text ads appear on Search Engine Result Page (SERP) or different websites.

An effective PPC campaign, comprising of contextual, behavioral or even retargeted ads, can significantly enhance your visibility and increase the traffic to your website. However, it is important to micro-manage each step to ensure that your valuable dollars are not being wasted. Further, you must remember that the purpose of the ad is to grab attention of the online users. Once, they arrive on your website, factors like content quality, ease of navigation, etc will together influence their decision to buy your products or services.